LAVACA — Belle Point Ranch did a little branding and barn painting Friday.
The nearly 70-year-old ranch off Arkansas 22, known to many for its giant Budweiser can silos, is also held in high regard for its Angus beef stock.
Certified Angus Beef, an Ohio-based organization that celebrates its 40th anniversary this year, chose Belle Point Ranch as one of 40 in the nation to get a big brand logo painted on the side of their barn. Others have been done so far in Florida, California and South Carolina.
Cattle ranchers from the area have looked to Belle Point Ranch since 1976 to pick out Angus cows to start their own cattle operations. The McMahon family also started Belle Point Beverages in Fort Smith, hence the giant Budweiser can silos at the ranch.
“We are looking at pedigrees going back three and four generations,” Julie McMahon French of Belle Point Ranch said Friday during an event with Certified Angus Beef.
French explained their 600-acre ranch is a “seed stock” ranch with about 300 breeder cows with both spring and fall calves. She shows a brochure proudly showing a massive bull called Woodside, an Angus sire that is the “son of the famous producer of breed leading sires, Rita 5F56. Powerful and attractive.”
Angus beef is prized for its potential to offer a desirable amount of marble in its steaks, Certified Angus Beef Chef Liaison Bryan Schaaf said at the Belle Point event Friday. About 70 percent of the cattle raised in the United States now are Angus beef, Schaaf noted. Some of the more well-known chefs Schaaf has work with to ensure quality beef is served include John Folse in New Orleans, Rick Tramonto in Chicago and Jonathan Sawyer in Cleveland.
Belle Point Ranch was the sixth of the 40 ranches being painted with an Angus brand logo. But it was just the third for artist Troy Freeman of Springfield, Mo. Freeman was finishing up the centerpiece of the painting about 1 p.m. Friday, just as dozens of potential Angus cattle buyers were showing up for a lunch of Angus brisket sandwiches from Pink Flamingo BBQ in Fort Smith.
“Our year-long journey is not just a revival of an old-school tradition, but a tribute to the hardworking folks who are dedicated to bringing their best to the table every day of the year,” the Certified Angus Beef website notes on a page about the project using #BrandtheBarn.